Workshop 37 – Bill O’Hanlon, MS – The Science of Persuasion and Brief Therapy
In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment. Recent research from social psychology, behavioral economics and the new brain science show three powerful principles for being persuasive. Why do marketers know all this and most therapists do not? Come and learn how to be at least as persuasive as marketers.
- List the three major non-conscious influences on decision-making and behavioral change.
- Use social following to increase cooperation in therapy.
- Cite one study about social following.